Creative Director: Mughni Che Din
Videography: New Story Boards Production
Make-up: Shiyo Joo
Hair: Bibian Leong
Hijab stylist: Naz

The Task

Celine Digital Campaign activation in conjunction with flagship store opening in Kuala Lumpur, Malaysia.

The Approach

The primary objective of the digital campaign is to generate excitement, increase brand awareness, and drive footfall for the opening of Celine’s flagship store in Kuala Lumpur, Malaysia. The campaign will leverage the influence of Malaysian Key Opinion Leaders (KOLs) to reach a wider audience and create engagement

/ Perspective

Renowned Parisian fashion label Celine launched its flagship store in the heart of Kuala Lumpur. To mark this milestone, the brand joined forces with five influential KOL’s: Daiyan Trisha, Ameera Khan, Jojo Goh, Nia Atasha, and Juwei Teoh, to bring you an extraordinary digital campaign featuring the key looks from the Spring ’20 collection